You still have a lot to go however, if you really want clients to reach out to you. Especially that, at startup phase, both time and money are valuable resources. The common marketing goal of most startups is to reach out to potential clients at the lowest cost possible.
Not only is this goal important as a business concept, but it’s also crucial if your startup wants to prove that the business has potential to survive and scale.
Digital marketing is an effective tool, can add strongly to your on-line presence, as well as positively impact your profits. Everything you do to build your digital existence counts toward your market presence. But if you don’t do it with the right strategy in mind, you can easily get lost in an endless list of things you need to tick off over and over again. This type of approach can lead to nothing but frustration and confusion over time. We’ve seen this in practice many times.
That’s why we decided to describe in this article some digital marketing tips we have learned from practice. These are digital marketing tips that will really count in the long run.
We learned them the hard way, and have seen them working towards really fantastic results. We name them “basic principles” in digital marketing strategy, and here they are:
Digital marketing tips for your startup
1. Ensure mobile responsiveness is king
There is no more surprise in the fact that mobile users outranked desktop users on the internet. Moreover, according to latest studies, it seems that mobile traffic increased with more than 200% during last 5 years. That is a HUGE increase, and it shows clearly that the trend will only continue during next years.
With mobile devices already used worldwide by over 2.5 billion people, there is no other option for marketers, but to go mobile. Just to exemplify on the trend, we have inserted below a screenshot from one of our client’s Analytics account. You can easily see that over 50% of their website’s traffic is from mobile users.
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